Just 15-20 years ago, the concept of a “mobile application” would have left the owner of a cell phone puzzled. Back then, mobile devices were primarily for making calls, sending texts, and playing basic games. However, even those simple games could be considered early versions of mobile apps. Fast forward to today, and mobile applications have evolved into sophisticated, purpose-built software tailored to the functional capabilities of our gadgets. Technically, all apps are developed for a specific mobile platform. The most popular operating systems are iOS, Android, and Windows Phone.

To effectively expand and succeed in the modern business landscape, companies must be present online across all promotional channels. One of the equally important channels is the mobile application. This tool allows companies to communicate with their customers, offering them accessible and structured navigation. Whether your company operates in the HoReCa, real estate, or tourism sectors, a well-crafted mobile app can make a significant difference.

A successful business must keep pace with modern technologies, or it risks becoming obsolete.

What perspectives do mobile applications offer to entrepreneurs?

1. Sales Growth: The primary commercial goal of any business is to generate profits through new customer acquisition channels. In the past, mobile traffic was considered just one of the additional lead generation channels. Today, it has become a central driver of sales growth.

2. High Customer Loyalty: Smartphones are in constant proximity to users, making it easier for them to make purchases through an app they have installed. Customers find it more convenient to order a product via an app with a familiar icon on their phone than to search for a website on their computer.

3. Automation of Business Processes: Mobile apps can automate various business processes. For example, taxi-hailing apps have streamlined dispatch services, and restaurants and cafes allow customers to order food and reserve tables effortlessly.

4. Customer Behavior Analysis: Apps provide valuable behavioral metrics about your target audience, website, company, and products. Today’s analytical systems can segment traffic based on entry devices, providing even more insights.

Nowadays, a mobile application is no longer just a luxury but a necessity for businesses looking to thrive. It not only enhances customer engagement and loyalty but also automates critical processes and provides valuable insights. If you understand the effectiveness of a mobile application for your company, then we are here to help. You can choose us to be your partner in providing the best tools, expertise and a team of developers who will understand the needs of your company.

We deliver mobile experiences using the best iOS and Android design and architecture practices. We started using new tools like Quasar framework to build high performance applications, Tauri and Ionic frameworks. Our team develops applications for B2B/B2E and B2C markets. We ensure you are constantly informed about the project’s development stages through an Agile approach.

About the Author: Natalia Grecu

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